Infographic animations are defined by audiovisual compositions that are exclusively built out of graphic elements, either 2D or 3D, representative of information, that make use of movement for expression. They assume that all integrating elements are symbolic or abstract as a vehicle to metaphorically represent reality. For this animation, straight minimalism used in architecture was used to leverage the extensions of its draft lines. In this chapter we dwell in more technical terms like color studies and typography, as well as design development and movement tests.
Production | Animation: Cacto Animation Studios