Starting from a graphic environment previously created by the brand, we developed characters, elements, and scenarios using the brand's characteristic Pantone color palette. There are many ways to convey information, but undoubtedly an animated infographic performs this role well by entertaining while informing.In this sense, this project followed a premise of direct, concise, and comprehensive communication to address updates and changes in Lisbon's Metropolitan Transportation.

Production: Ursa Maior Comunicação
Animation: Cacto Animation Studios

The logo symbol was used in various instances—such as ties, hair ties, pinpoints, pathways, and more—in order to achieve maximum graphic consistency between the animation and the brand.