Starting from a graphic environment previously created by the brand, we developed characters, elements, and scenarios using the brand's characteristic Pantone color palette. There are many ways to convey information, but undoubtedly an animated infographic performs this role well by entertaining while informing.In this sense, this project followed a premise of direct, concise, and comprehensive communication to address updates and changes in Lisbon's Metropolitan Transportation.

TML_Banner
TML_Colors
TML_Character
TML_Breaker
TML_GraphicsTitle
TML_GraphicsTitle
TML_Icons
TML_SymbolTitle
TML_SymbolTitle
TML_CarrisLogo

The logo symbol was used in various instances—such as ties, hair ties, pinpoints, pathways, and more—in order to achieve maximum graphic consistency between the animation and the brand.

TML_GraphicSymbol
TML_CarrisTitle
TML_CarrisTitle
TML_Footer