There are projects that challenge us more than others—and this was one that tested us from start to finish. The main inspiration was dots: connecting dots, exploding dots, drawing with dots.

While respecting the brand’s visual language, we developed a storyboard that reflected all of this. At the same time, we needed to incorporate real footage, messages, and photographs into the same video. So we created ideas capable of embracing all these requirements, always working with a unified and integrated approach.

From figures built with geometric shapes to image manipulation and motion typography, we ended up exploring multiple facets of motion graphics. And this was the final result.

Production: Ursa Maior Comunicação | Design & Animation: Cacto Animation Studios